Supra is one of the most popular restaurant chains in Vladivostok, attracting people from all over the country who come to try Georgian cuisine. For this case, we designed a B2E management system for employees
Problem
Restaurant loses about 3,000 tables due to booking problems
Business goal
Increase booking efficiency and operational manageability of restaurants through a single digital platform
Role and Responsibility
I have been working as product designer. The product was under out team of a 4 designers responsibility, I worked in a team of CEO and development team
Research
We were interviewing hostesses and restaurant floor & call-center workers.
Conclusions from the research
All they need to see is the data on incoming reservations. Only then will our solution work. But even now the hostess needs to keep an eye on too much, if you think about it, we will only complicate the process. After discussing the idea with the customer, we decided to unify the existing control systems into one.
To create the best service for every customer we create a guest card tailored to their requests and understanding of how many times they've visited the restaurant. Hostesses and staff will also gather a lot of information about the guest themselves, their favorite dishes, table preferences, characteristics, and most importantly, the purpose of their visit, to make their experience special
Tools
Figma Prototypes
Why we decided to stay at this solution
We realized that it would be more expensive and difficult to modify an existing keeper than to make a new system that would be customized to the needs of the business
Results
We delivered new system for restaurant to operate unifying problem solutions into one clear vision
- Table Turnover 30% ↑
- Unified 5 platforms into 1